30% of emails go bad in just one year, the average lifespan of an email address is only around 18 months and email addresses are often recycled into spam traps. If over 10% of your emails are bad, less than 44% are delivered.
Lower bounce rate
A bounce is when an email is returned to a sender for various reasons: Eg. The inbox is full or the address is invalid. One of the most immediate benefits of email address verification is a lower bounce rate. A bounce rate greater than 3-5% is a sign you need to clean your email list. Bounces are often caused by undeliverable email addresses on your list.
Saves your company money
Save money in the long term by making sure your email campaign touches your audience. Don’t spend thousands on lead generation, email sequencing, and promotion mailing if you don’t verify your list. This will have the opposite effect if you do it wrong because mistakes done as habits will turn your domain into a bad sender/spammer. Once you are considered a spammer by email servers and search engines, your online business is over.
Accurate campaign stats
An undeliverable email is never going to open, click, or engage. By keeping these addresses on your email list, your campaign statistics are not an accurate reflection of your email marketing efforts. List cleaning removes addresses that are damaging your sender's reputation and skewing your campaign statistics.
More effective targeted marketing
Verifying emails prevents your team from wasting valuable time mailing bad leads. After cleaning an email list, you should segment inactive vs. active emails and target each group with appropriate messaging.
Increased Conversion Rates
A bad email address can never convert. Email list cleaning usually increases conversion rates by removing addresses that will never convert. When your messages are being received by an engaged audience, your conversion rates will increase.
Maximize revenue opportunities
Undeliverable email addresses damage your sender's reputation, causing your messages to be placed in the spam folder rather than the inbox. A clean email list gets better inbox placement, better engagement, and better revenue opportunities through segmentation and targeting.
Protect your sender's reputation
One of the main factors of email deliverability is your sender reputation, which is determined by bounces, spam complaints, spam traps, and subscriber level engagement. Frequent email list verification is one piece to the deliverability puzzle and can help maintain a good sender reputation.
Prevent delivery issues
It’s much easier to take a proactive approach to email list maintenance than to wait until you are blocked from sending an email. Real-time email verification, regular email list cleaning, and email assurance can help prevent deliverability issues before they begin. As we mentioned before if you are considered a bad email sender. You are done!
Prevent duplicate emails
Nobody likes receiving two or more copies of your email in their inbox. Not only do you lose credibility with your customers but you also waste your server resources in sending those multiple copies. There are also dangers of people reporting your second copy as spam. We prevent that from happening by removing all the duplicate emails from your mailing list.